Hiroko Yoda was born and raised in Tokyo. She is a certified Shinto cultural historian, an experienced Miko shrine-dancer and a lifelong practitioner of Shinto. She served as the Tokyo editor for the lifestyle site CNNGo from 2009 to 2012, and over two decades has assisted
countless Japanese creators in the video game, manga, anime, toy and film industries convey their artistic visions abroad. She has written popular pieces on Marie Kondo and Shinzo Abe for the New Yorker, and has also contributed to Vice. She lives in Tokyo.